Scotland’s largest rural performing arts festival is looking for a talented and dynamic Press and Marketing Officer who can demonstrate a commitment to the arts to join its team of creative people.
Since 1979 Dumfries and Galloway Arts Festival (D&GAF) has been running a successful Festival each May across the region. D&GAF has embarked on a new venture and in addition to the Festival, it provides high quality touring performances to a network of promoters, venues and community groups in the region and gives audiences access to high quality work all year round, under the banner Dumfries & Galloway Arts Live. As a result of this change, the staffing roles have been reviewed to ensure D&GAF fulfills its twin ambitions of producing its high quality Festival and being the key agency for year round touring across the region.
Job Title: Press and Marketing Officer
Hours of work: Part time (21 hours per week, 3 days @ 7 hours). Permanent.
Location: Dumfries & Galloway Arts Festival Office, Gracefield Arts Centre, Dumfries.
Responsible to: Programme Director
Salary: £21,840 Pro rata £13,104
The post offers flexible working hours to be negotiated with the Programme Director, 12 days annual leave plus statutory holidays and an employee pension scheme.
Contacts: Relevant local and national agencies, promoters and venue managers, volunteers and Hall Committees, web builders and developers, the press and media advertising and editorial departments, NGOs and local authority representatives, sponsors and funders, national and international networks and members of public.
The Press and Marketing Officer is responsible for the marketing and managing the PR for the annual Festival and for supporting the marketing/PR activities for the year round touring via Dumfries & Galloway Arts Live, including supporting promoters. Working with the Programme Director and Operations Manager, he/she is responsible for:
- Developing a communications and marketing strategy which serves the twin ambitions of D&GAF;
- Agreeing key messages with Programme Director and Operations Manager to be delivered;
- Ensuring maximum awareness of DGAF’s activity and attendance at events;
- Directly marketing events promoted by D&GAF;
- Working with promoters across the region to ensure they are kept informed of developments and are equipped to market their programme;
- Supporting the Board in communicating the role(s) of D&GAF.
- Develop and maintain the Festival website and ensure it is up-to date.
- Develop and maintain a new website for Dumfries & Galloway Arts Live which allows promoters to upload information on events and which provides easily accessible information for audiences in the region and beyond.
- Be responsible for D&GAF’s social media platforms.
- With the Programme Director, develop the use of Tour Book as a key communications tool for Dumfries & Galloway Arts Live.
- Investigate most useful online ticketing system and encourage promoters to use.
- Ensure D&GAF captures and utilises audience data effectively and conforms to the requirements of data protection legislation.
Marketing and PR
- Ensure that the communication reflects the D&GAF’s ambitions to be of quality, open, engaging, exciting and innovative, bringing the best into the region.
- Agree a communications protocol with the Programme Director, the Operations Manager and the Board.
- With the Programme Director co-ordinate, write and deliver all material for Festival Annual Brochure and flyers liaising with printers and administer the distribution of printed materials region wide.
- Maintain a strong network of and relationships with media and advertising contacts.
- Co-ordinate and deliver print for DG Arts Live.
- Draft media releases on events.
- Deal with media and advertisers’ enquiries.
- Develop a communications strategy for the board, staff and promoters.
- With other members of the staff team, develop relevant training for promoters for the online resources available.
- Identify areas for audience development and ways of communicating with ‘hard to reach’ audiences including people with disabilities, minority ethnic communities, young people and children and families.
- Work with Visit Scotland and other similar organisations to assist in promoting the programme of work to the visitor market.
- Develop event sponsorship opportunities for festival events.
Monitoring and assessment
- Provide regular reports to the Board on the effectiveness of the marketing and PR strategy.
- Collate copies of press releases making them available for all staff and Board to access.
- Collate articles published and other media achievements.
- Ensure audience evaluation forms are collated and processed.
- Be a proactive team member engaging positively with any tasks required to deliver the Festival and Dumfries & Galloway Arts Live.
- Any other duties commensurate with the level and nature of this post as instructed by the Board.
Qualifications and experience: essential requirements
- Good standard of general education.
- Experience of working with arts organisations/artists in a marketing role.
- Commitment to the arts.
- Ability to work under pressure and deliver to tight deadlines.
- Digitally literate in range of social media, web and box office platforms.
- Ability to liaise with a wide range of stakeholders and staff including promoters, artists and arts organisations.
- Excellent communications skills.
- Team working skills.
- Self-motivated and enthusiastic.
- Driving licence and access to a car.
Other desirable skills and attributes
- Experience of developing voluntary organisations.
- Knowledge of Dumfries and Galloway.
How to apply
Applicants are invited to send in a CV and covering letter to firstname.lastname@example.org
Closing date for applications is Wednesday 13th June with interviews planned for Wednesday 4th July after 2pm.